People who use copywriting content to market their products usually
have to be good at using words to persuade others. Persuasive writing is
something that is learnt and by improving your skills in this area, you
can improve the number of sales that you make as an affiliate marketer.
Copywriters
who want to create good content sometimes have a difficult job. When a
person who is writing copy encounters a product that they are completely
unfamiliar with, the temptation to just gloss over the real benefits of
the product arises.
Since marketing, according to John Janstch of
Duct Tape Marketing, is “getting someone who has a need to know, like
and trust you”, your writing must serve your readers. They must you see
you as a reliable source of information who is able to help them meet
their needs.
You may not really be able to write about the
specific benefits of a product until you become familiar with it. If
someone doesn’t work in a particular industry where they encounter the
problems that the product solves, they may not be comfortable talking
about its specific advantages.
However, even if you are not an accountant, for example, your job as a copywriter
is to learn exactly what problems an accounting package or other
product for that industry solves. To do otherwise would cheat the
potential client. They would never really understand what the item can
do for them unless you tell them. Sure, if they have heard about it
before they may have some idea of a few of the advantages they get from
using it. However the complete picture should come from you.
When
you write using specifics, readers are more likely to feel that you
actually understand the problems that they face. They will be better
able to relate to you since they feel that you have an understanding of
the issues they face and how much they require a solution that actually
does what it is supposed to.
- Creative writing-via Wikimedia, PD
Make a list of the issues that are important to your potential
clients.
Be as specific as you can with that list. For example, if you are
describing a tool for customer relations, instead of just saying that it
helps you stay in contact with customers, state that it allows you to
automatically send reminders to clients.
Be as specific as you can
by asking yourself questions about what you have written. If you claim
that something is a breakthrough in a particular sector, ask yourself
how, or in what way that is true.
Write about those advantages
specifically in your text.
While
copywriters only have a few minutes to communicate with potential
buyers, they can use those few minutes to form a relationship based on
some degree of understanding. People become purchasers after a marketer
has shown them that they understand the problems they face and they have
a real, workable solution to those concerns.
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