Wednesday, January 15, 2014

Can Disqus Comments Increase Traffic?

Can Disqus comments increase traffic to your blog? Many bloggers use blog commenting as a means of driving traffic to their site. Writers who publish on revenue sharing sites also leave comments on blogs that they frequent. Blogs use different commenting systems, such as Intense Debate, Live Fyre and Disqus.

Is it worth your time to comment on blogs that use Disqus? Will that help with building your brand online? If you read a post on a blog that uses Disqus, should you just read and go without adding to the discussion?

Wikimedia Commons, Creative Commons Attribution-Share Alike 3.0
Wikimedia Commons, Creative Commons Attribution-Share Alike 3.0

Some people are not as interested in leaving comments on blogs that use Disqus because they are often required to create an account and that takes time. However commenting on blogs that use Disqus benefits you in many ways:
1. You are updated when people reply to your comments. This means that you may choose to continue being a part of the conversation without exerting much effort.
2. You get traffic from Disqus referrals. When someone clicks on a link in a comment you made, they go back to your site.
3. You build relationships with other people who are interested in the same topics as you
4. Disqus comments on WordPress blogs are indexed by Google.

Having Disqus comments on WordPress blogs indexed means that when you are involved in a discussion on a particular topic, there is a good chance that someone who is looking for information will find your answer in the search engine results. Google crawls and recognizes these links, even when they are no follow. They are an important part of a link profile that looks natural.

Using Disqus Promoted Discovery is another way that blog owners can get more traffic to their websites. In the Discovery Box, visitors to a blog will usually see content that is related to whatever they are reading. This feature is just one of the benefits of using this commenting platform. As a publisher, you also earn when visitors click on a link in the discovery box that is paid for by a sponsor.

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Tuesday, January 14, 2014

Distinguishing Yourself by Positioning Your Brand in the Market

Distinguishing yourself from the other competitors in your market gives you a greater opportunity to profit. It is important to figure out what makes your organization different from your competitors.


KCS Brands Logo
KCS Brands Logo-via Wikimedia, CCA 3.0
Profitable companies are usually able to select at least one thing that makes them different from the others in their niche. They may really think, for example, that they have the best tasting soda out there and their loyal fans will probably agree. This is a distinguishing point and if they don’t realize that, they may change the taste of their product and suffer for it.

If you don’t know what makes you stand out, you will not be able to build on it well. You must understand why customers favor you over competitors. Most of the time, it’s not just about price. Yes. Clients do prefer to pay what they consider a fair fee for products and services.

However businesses that stand out usually have something else to offer as well. Figure out what makes you a winner and you will be able to lay the groundwork for much more growth in the future. You will be able to position your brand in a way that makes it hard to beat.


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The Importance of Marketing Your Small Business on Social Networks to Increase Sales

Success in marketing your business will lead to an increase in sales. If no one is visiting your brick and mortar business, no one will make use of your services or buy anything, so you won’t earn any money. The same thing applies when you are considering an online business. If no one visits your website and sees what you have to offer, you won’t make any sales.

Small businesses can sometimes be guilty of not taking steps to build their brand and make their name known among the people who would form their target market. Quite a few small and micro business persons offline rely solely on word of mouth to bring foot traffic to their enterprise.

Those that operate online may be aware of social networks such as FaceBook and Twitter but they do not all use these networks to their advantage. They may instead assume that only organizations with large budgets can really maximize the potential of these sites. However this is where they are mistaken.

The power of social media lies in its reach. Whether you have a large or a small business you can effectively utilize social networks to bring traffic to your site. You can build a loyal community around your brand that will offer feedback to you and spread the word about you to the people they know.

Social networks
Social networks-via Wikimedia, CCA 2.0

I like to think of this as guided word of mouth. You create a profile on a social network such as Twitter and through that profile, have a representative of your company interact in a real way with the people who are interested in your products or services.

Instead of just sitting and waiting for visitors to come by and engage with your brand, you actively go out and build a community of people who are eager to share the positive experience that they have with your brand, through your representatives.

Once you develop a system for doing this, your efforts at reaching people who may become clients will reap rewards. Marketing plans may sound intimidating but they are all about developing an effective way of making people aware of your brand. A good marketing plan will also lead to consumers preferring to do business with you whenever they have a need that your small business provides.

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