If you don’t know what makes you stand out, you will not be able to build on it well. You must understand why customers favor you over competitors. Most of the time, it’s not just about price. Yes. Clients do prefer to pay what they consider a fair fee for products and services.
However businesses that stand out usually have something else to offer as well. Figure out what makes you a winner and you will be able to lay the groundwork for much more growth in the future. You will be able to position your brand in a way that makes it hard to beat.
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