Monday, December 23, 2013

What is Marketing via Good Copywriting Content and How Can it Increase Sales?

People who use copywriting content to market their products usually have to be good at using words to persuade others. Persuasive writing is something that is learnt and by improving your skills in this area, you can improve the number of sales that you make as an affiliate marketer.

Copywriters who want to create good content sometimes have a difficult job. When a person who is writing copy encounters a product that they are completely unfamiliar with, the temptation to just gloss over the real benefits of the product arises.

Since marketing, according to John Janstch of Duct Tape Marketing, is “getting someone who has a need to know, like and trust you”, your writing must serve your readers. They must you see you as a reliable source of information who is able to help them meet their needs.

You may not really be able to write about the specific benefits of a product until you become familiar with it. If someone doesn’t work in a particular industry where they encounter the problems that the product solves, they may not be comfortable talking about its specific advantages.

However, even if you are not an accountant, for example, your job as a copywriter is to learn exactly what problems an accounting package or other product for that industry solves. To do otherwise would cheat the potential client. They would never really understand what the item can do for them unless you tell them. Sure, if they have heard about it before they may have some idea of a few of the advantages they get from using it. However the complete picture should come from you.

When you write using specifics, readers are more likely to feel that you actually understand the problems that they face. They will be better able to relate to you since they feel that you have an understanding of the issues they face and how much they require a solution that actually does what it is supposed to.

Creative writing
Creative writing-via Wikimedia, PD


Make a list of the issues that are important to your potential clients. Be as specific as you can with that list. For example, if you are describing a tool for customer relations, instead of just saying that it helps you stay in contact with customers, state that it allows you to automatically send reminders to clients.

Be as specific as you can by asking yourself questions about what you have written. If you claim that something is a breakthrough in a particular sector, ask yourself how, or in what way that is true. Write about those advantages specifically in your text.

While copywriters only have a few minutes to communicate with potential buyers, they can use those few minutes to form a relationship based on some degree of understanding. People become purchasers after a marketer has shown them that they understand the problems they face and they have a real, workable solution to those concerns.

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Saturday, November 23, 2013

Benefits or Advantages of Using Chromebooks

Chromebooks are preferred by some computers users who want a device that they can use on the go. These digital devices are manufactured by market leaders in the laptop industry, such as Acer.
Product Details

However Chromebooks are distinct from traditional laptops in several ways.
 
The differences between Chromebooks and conventional laptops make them the preferred alternative for users who want to maximize their computer time. They utilize the Chrome operating system. The Chrome operating system allows them to boot up more quickly, so instead of waiting to use your computer after turning it on, you can get to work almost instantly.

 

There are other benefits of Chromebooks that make them attractive to professionals. They have more features than a tablet and has the operating system checked every time you turn on the computer and it boots up. That gives you better protection against computer viruses.
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Monday, July 8, 2013

Peerfly- One of the Best International Affiliate Marketing Programs for Physical Products Online

Peerfly is one of the best affiliate marketing programs for people across the world who are interested in promoting products they use every day. Affiliate marketing sometimes brings to mind images of digital products, such as ebooks or software. However online publishers are affiliates for a wide range of goods and services, from Quicken loans to Best Buy.



Peerfly handles popular brands like Target, Be Naughty and Dell. This is an advantage for them. Most people prefer affiliate programs that are centered on items they know and like to use. For example, if a person knows that a particular brand of cheese is top quality, they will easily talk about it to others.

You can also become an affiliate of the following brands as a part of their network:

  • Disney
  • Johnson’s
  • Six Flags
  • Folgers
  • Netflix
  • Apple
  • Best Buy


Right now, in my estimation, one of their strongest competitors is Amazon. Peerfly has more than 2,000 live offers and they do not charge any monthly fees. They have a rewards program and contests and offer free training and tools. They accept publishers from all countries, so if you are outside of the US, or are in parts of the US where Amazon is not available, you can partner with them.

How to Make Money as an Amazon Associate


Monday, July 1, 2013

SEObook Tool for Keyword Density Analysis

The SEObook tool for keyword density analysis is used by bloggers and webmasters all across the world. This tool makes it easier to do live keyword analysis on a webpage that is already receiving regular traffic from visitors. If the concentration of a particular word is too high, you run the risk of being penalized by Google. By checking your site, you can avoid the risk of being pushed down in the rankings by search engines.



It is in your best interest to keep the use of the words you are focusing on to a minimum. Sometimes you may not be overusing a particular phrase intentionally. For example, if you are talking about web traffic, you will naturally utilize this combination a few times in any article. However, if you want to avoid the appearance of keyword stuffing, you should alternate this with something like “online visitors”.



The SEObook tool for keyword density analysis allows you to check to see if you are in danger of passing the recommended maximum, which is about 2.5%. This means, ideally, for every 100 words, you should not use your target key phrase more than 2 times. If you check your blog with this option from SEObook.com and find that you’ve use a particular combination too often, bring it down by substituting an alternative.

Sometimes bloggers invite guest posts from other writers. It is always a good idea to check these posts and make sure that the search engines won’t see any signs of keyword stuffing. This is one of the most useful tools that Aaron Wall, the SEObook.com founder, has on his site. You can use this checker for other purposes as well, including comparing pages that deliver information on similar topics.