Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Saturday, August 23, 2014

How to Publish Your Work and Earn from Your Writing- Options for Self Publishing

Have you finished a novella or novel, or maybe a collection of poems that you want to publish? Have you wondered how to go about doing so?

It isn’t easy to write a novel and for some of us, the mere length can be intimidating. Sometimes we aren’t even sure how to begin telling the story we want to tell. Sometimes, once we’ve started, we don’t know what turn to take next in the story. We fight it out until we know what to write next and eventually, we have a completed work.

Then comes the next obstacle; getting the text published. There are many options available to do this. None of them are easy. None of them is guaranteed to bring us sales. None of them comes without hearing the word ‘no’ at some point.

If you decide to self-publish, you should know that the famous author, Zane, also self-published her first book. You can work with print-on-demand companies such as CreateSpace and Lulu. Lulu will accept any file format and does the work of converting the file to Acrobat. CreateSpace only accepts files which are Acrobat ready.

CreateSpace has the advantage of being associated with Amazon. It is owned by Amazon. You can also create an e-book and sell your work as a secure download on the Internet. Check out Clickbank or Amazon Kindle to learn more about handling the commercial side of this.

If you choose to find a publisher, prepare a synopsis of your manuscript to go with your query. If you already have this, read it through again to make sure it is sufficiently descriptive of your work and what makes it special, without being too long.

In fact, your synopsis shouldn’t just be sufficiently descriptive. It should grab the attention of the editor-not by being outlandish but by having the characteristics that the particular editor is interested in.
You’ve spent time writing a good story. Spend the time to ensure that the introduction to that story gives it a chance to be looked at. If you don’t want to work with editors yourself, consider working with an agent.

Tuesday, January 14, 2014

The Importance of Marketing Your Small Business on Social Networks to Increase Sales

Success in marketing your business will lead to an increase in sales. If no one is visiting your brick and mortar business, no one will make use of your services or buy anything, so you won’t earn any money. The same thing applies when you are considering an online business. If no one visits your website and sees what you have to offer, you won’t make any sales.

Small businesses can sometimes be guilty of not taking steps to build their brand and make their name known among the people who would form their target market. Quite a few small and micro business persons offline rely solely on word of mouth to bring foot traffic to their enterprise.

Those that operate online may be aware of social networks such as FaceBook and Twitter but they do not all use these networks to their advantage. They may instead assume that only organizations with large budgets can really maximize the potential of these sites. However this is where they are mistaken.

The power of social media lies in its reach. Whether you have a large or a small business you can effectively utilize social networks to bring traffic to your site. You can build a loyal community around your brand that will offer feedback to you and spread the word about you to the people they know.

Social networks
Social networks-via Wikimedia, CCA 2.0

I like to think of this as guided word of mouth. You create a profile on a social network such as Twitter and through that profile, have a representative of your company interact in a real way with the people who are interested in your products or services.

Instead of just sitting and waiting for visitors to come by and engage with your brand, you actively go out and build a community of people who are eager to share the positive experience that they have with your brand, through your representatives.

Once you develop a system for doing this, your efforts at reaching people who may become clients will reap rewards. Marketing plans may sound intimidating but they are all about developing an effective way of making people aware of your brand. A good marketing plan will also lead to consumers preferring to do business with you whenever they have a need that your small business provides.

You may also like:
Technology in the classroom
Examples of patriotic advertising
Cross promotion networks